Tech Deck — Respect The Deck

Tech Deck had gotten a little too, um, technical. The brand had lost touch with its skateboard roots. To bring it back, we launched the Respect the Deck campaign, reminding kids and kidults alike that Tech Deck is the OG fingerboard brand and a staple of skate culture for over 25 years. The campaign included posters, a television commercial, and even a gag finger splint. My role included concepting, photoshoot direction, and design.