Tech Deck — Respect The Deck

Tech Deck had gotten a little too, um, technical. The brand had lost touch with its skateboard roots. To bring it back, we launched the Respect the Deck campaign, reminding kids and kidults that Tech Deck is the OG fingerboard brand. The campaign included an experiential event on Go Skateboarding Day, posters, a television commercial for their new product, and even a gag finger splint. My role included concepting, design, and production supervision.